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Hayley Powers
  • About
  • Illustration
  • Design
  • Narrative
  • More
    • MFA Thesis
    • Substack
    • Shop

BUCK - MARIAH CAREY X VENMO

For this project I worked with a team at BUCK to create an animated gift wrapper for Venmo with a very special main character. Mariah Carey, the queen of holiday cheer, needed a design that embodied her wintry glam. The visual brief’s main objective was to make it sparkle.

Baltimore Action Calendar

In 2020 I used my online platform to create a local event calendar that highlighted action happening in Baltimore and collected it in a weekly post along with free downloadable posters.

BARK - Party Animal

As an on-call freelance designer for BarkBox (now Bark), I was asked to create everything from hang tags and product packaging, to in-store displays seen at Target. I had so most fun doing visual development and design for the Party Animal line, creating patterns, colors, and shapes used throughout the products.

BARK - Fall Packaging

BarkBox (now Bark) loves to push packaging in fun ways.

In this autumnal box I created a treat bag that had layered printing and transparency to give depth to the depicted environment and flat lettering. I also designed a treat box that looked like an oven with a sliced pie on top.

The Potters Guild

My husband Andy is a ceramicist and a member of the Potter’s Guild here in Baltimore. I dabble in ceramics, and contribute to this awesome community in creative work.

I adapted the original logo to be more playful and wonky reflecting the DIY, open atmosphere of the guild. I also create posters for local shows, sales, and events that the guild throws that reflect this fun, vibrant vibe.

Alfie + Lindsey

I’ve done a few wedding invitations for friends. They all reflect the couple’s sense of self and reflect a wide range of styles. This invitation, for two very close friends is my favorite so far.

As individuals, these friends are understated and elegant with some endearing rough edges. As a couple they are welcoming and warm, always ready to wrap you up in a blanket and make tea.

I set out to reflect that in the branding and visuals for this event, with nods to the scenic mountain venue in Durango, Colorado.

BARK - I Chews You

Retail packaging and identity design for a valentines themed line of toys. Playful shapes, halftones, doodle accents, and handlettering reminiscent of grade school valentines define this project. I Chews You branding is seen in Target, CVS, Walmart, and Krogers.

BARK - Holiday Box

A NYC themed holiday design scaled to fit three box sizes. Instead of centering a specific holiday, the design focused on dogs having fun in the snow, and a wintry cityscape.

BUCK - MARIAH CAREY X VENMO

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Baltimore Action Calendar

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BARK - Party Animal

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BARK - Fall Packaging

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The Potters Guild

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Alfie + Lindsey

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BARK - I Chews You

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BARK - Holiday Box

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